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How to Get More Clients in Your Beauty Business!
- Alexandra - Beauty Expert.
- Jul 30
- 2 min read
Updated: Aug 3
Let’s be honest: discounts are the quick fix of the beauty world. They fill the diary for a week… then leave you exhausted, underpaid, and wondering why you’re working twice as hard for half the profit. Sound familiar?
The good news? You don’t need to slash your prices to keep your salon busy. In fact,
the most successful beauty businesses grow because they create such a standout client experience that people can’t stop booking (and telling their friends). Let’s talk about how you can do the same.
1. Create an Beauty Business Client Experience Worth Talking About
Your client experience is your best marketing tool. From the moment someone walks in, every detail should make them feel looked after, valued, and confident in booking again.
Action Tips: - Use their name and make every welcome feel personal. - Keep your space spotless, calm, and inviting. - Add thoughtful extras—refreshments, warm towels, or a post-treatment tip sheet. - Follow up after treatments to check results and show you care.
Want to delve further into this? Check out my FREE resource on how to gain new clients.
2. Show (Don’t Just Tell) With Social Proof
Your future clients want proof you’re as good as your reviews say. Social proof—photos, testimonials, and results, builds trust before they even step inside.
Action Tips: - Share polished before-and-after images (with consent, of course). - Post Google reviews everywhere—website, socials, stories. - Create highlight reels or carousel posts showing client transformations.
Knowledge is power, Check out FREE resources for creative brains in business.
3. Focus on the Clients You Have
Here’s a secret: you don’t need endless new clients. You need loyal ones. Loyal clients book regularly, trust your recommendations, and bring friends.
Action Tips: - Create treatment plans that bring them back consistently. - Offer perks for loyalty that feel rewarding without devaluing your work. - Keep notes on preferences so every appointment feels personalised.
Check out my support memberships. Learn from the best! The Clubhouse and Skin Club- Newbie to Niche.
4. Be the Specialist Everyone Talks About
The quickest way to stand out? Specialise. When you’re the go-to for a particular treatment or result, clients will travel, wait, and pay your worth.
Action Tips: - Pick a niche (advanced skin, brows, facials—whatever lights you up). - Show expertise in content, consultations, and results. - Make your branding, prices, and marketing reflect that specialism.
Niche down and become the best. No competition, just skills! Skin Club- Newbie to Niche.
5. Get Found with Local SEO
If you’re not showing up when someone Googles “beauty salon near me,” you’re leaving money on the table.
Action Tips: - Optimise your Google Business Profile (photos, services, reviews). - Use location-based keywords on your website. - Create service pages for your top treatments. - Encourage clients to leave reviews after appointments.
Learn how to be more confident online in your beauty biz- Click here!
6. Build a Local Network
Partnerships are powerful. Teaming up with other local businesses expands your reach beyond your own audience.
Action Tips: - Connect with hairdressers, bridal shops, gyms for cross-referrals. - Offer joint packages or events. - Run small, exclusive events for shared audiences.
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